photo credit: Wesley Painter / click for hi-res version
photo credit: Katie Mathis / click for hi-res version
deluxe cover art / click for hi-res version
STERLING ELZA AND GIOVANNIE AND THE HIRED GUNS SHARE NEW SONG “NEVER GONNA QUIT”
December 4, 2025—Sterling Elza debuts new song, “Never Gonna Quit,” with acclaimed artist and fellow Texan Giovannie and the Hired Guns today—listen/share HERE. The track was produced by Andrew Baylis (Jelly Roll, Koe Wetzel, Brantley Gilbert), mixed by Jonathan Roach (Lakeview, Austin Snell, Elijah) and mastered by 2x Grammy winner Ted Jensen. STERLING ELZA TOUR DATES
DELUXE VERSION OF DEBUT ALBUM
SIMPLER DAYS
OUT NOW
DECEMBER ACOUSTIC DATES WITH AUSTIN MEADE CONFIRMED
Of the collaboration, Elza shares, “It’s been an absolutely great year on the road with Giovannie and The Hired Guns. It was really neat for me to finally get a chance to sit down and actually work with Gio after the rowdy run we’ve had, and I love what we came up with.”
The new music adds to an already full year for Elza, who recently completed a fall run with Giovannie and the Hired Guns and is currently on tour with Austin Meade as part of his Acoustic Christmas Tour. Full details can be found at www.sterlingelza.com/tour.
Additionally, Elza released the deluxe version of his debut album, Simpler Days, this past summer via Alamo Records; listen/share HERE. Since its initial release in August 2024, the album has amassed over 100 million global streams and entered Apple Music’s Top 25 Rock Albums.
The deluxe version adds eight new songs, including Elza’s two recent singles, “Happy Never After” and “Next Week,” the latter of which has earned over 33 million streams to date. The original twelve songs have been remixed by David Baker (Billie Eilish, Jelly Roll, Big Sean) and remastered by Greg Calbi (Taylor Swift, Kacey Musgraves, Bob Dylan), who also mixed and mastered the new material. Elza’s body of work highlights his signature sound—a seamless blend of the grit and soul of his Red Dirt influences with the raw edge of classic rock—as heard in his recent Jam in the Van session. Elza is currently working on new music, set for release early next year.
The 21-year-old has already received recognition, with Country Central raving “the red dirt scene is about to act up again and Sterling Elza is here to lead that charge,” and Whiskey Riff calling Elza “a name from the Texas scene you need to familiarize yourself with.”
Originally from Texas and born into a family steeped in musical tradition, Elza began playing guitar at age five, crafting a sound influenced by classic Red Dirt, Top 40 country, grunge and rock. After spending three years at Florida’s IMG Academy pursuing professional tennis, the sudden loss of his uncle prompted Elza to return to Texas and fully dedicate himself to music. Now based in New Braunfels and backed by a five-piece band, Elza continues to develop his powerful, dynamic sound that positions him as one of rock’s most promising emerging artists.
For more information, please contact Joe Cohen
773.550.1739,
Catherine Snead 615.320.7753 or Carla Sacks
212.741.1000 at Sacks & Co.
December 18 /// Houston, TX /// Scout Bar*
December 19 /// Austin, TX /// State Theatre*
December 20 /// Gainesville, TX /// State Theater*
December 21 /// Yukon, OK /// Grady’s 66 Pub*
June 19, 2026 /// Bloomington, IL /// Tailgate N’ Tallboys
July 8, 2026 /// Chicago, IL /// Windy City Smokeout
*with Austin Meade
www.sterlingelza.com